Dyslexia == Chinese?

I just saw a very strange and problematic commercial on TV from an international dyslexia organization (http://www.interdys.org). The commercial, to me, implied that dyslexia was something related to christians who speak english. They went so far as to say something like isn't it frustrating when the words all look like chinese? It scares me when I see so little thought put into the presentation of ideas.

[update: the organization said that it wasn't their doing, and that they have not been advertising. strange, as I got the URL for their website from the commercial. still investigating.]