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Brands affect perceptions of preschoolers
Originally published at Lemmingworks. You can comment here or there.
Mind Hacks: Brands affect perceptions of preschoolers
A recently published study [Arch Pediatr Adolesc Med — Effects of Fast Food Branding on Young Children’s Taste Preferences, August 2007, Robinson et al. 16(8): 792] on brand influence has reported that preschool children perceive carrots to taste better when they come out of a McDonald’s bag, even though the company doesn’t sell carrots.
The study shows that even very young children have internalised advertising and that it significantly affects their perception of the outside world.
This isn’t much of a shocked, but it is nice to have some hard evidence behind it.