9/11 Anniversary Coin

Originally published at Lemmingworks. You can comment here or there.

5th Anniversary World Trade Center Commerative Proof - Official Website 9/11 Anniversary Coin is the coolest bit of language in advertising I’ve seen in a long time.

They take all the negatives and turn them into positives. You should see it. For example, each coin is CLAD in 15mg of gold. Sounds great. That’s like 0.015g. And there are ~28 grams in an ounce. Wow. And it will never circulate! Why? Cause it has no value as a coin. It is just a bit of metal that you’ll pay $30 for, plus shipping and handling. If you check out the text and images on the coin, everything looks realistic-like and has an air of truthiness. Sort of makes me want to buy one.