Reuters/Second Life » Companies shifting virtual world strategies

Originally published at Lemmingworks. You can comment here or there.

Reuters/Second Life » Companies shifting virtual world strategies

When Cisco Systems decided to enter Second Life, things didn’t turn out exactly as the network equipment supplier expected.
“We were quick. We got into Second Life and put up a big building with repurposed Web content. It was a ghost town. Digital tumbleweeds,” said Christian Renaud, head of Cisco’s networked virtual environments.
It turned out people wanted to log on to Second Life to hang out with friends and play casual games, not visit a 3-D version of a corporate Web site.
It’s an experience many companies that rushed to set up in Second Life have had in recent months, but rather than abandon its virtual homestead, Cisco changed tack.
“Two or three months in we bulldozed everything we’d done. It’s now a place for meetings (with customers and employees) rather than repurposed Web content,” Renaud said. “If I can have an intimate talk with 50 people a week, man, I’ve won the lottery.”

Now isn’t that wise. Experiment and adjust, rethink and redeploy. Might even work.

CRITICAL WORLD :: Thinking Globalisation Through Music

Originally published at Lemmingworks. You can comment here or there.

I am sitting in a brew pup in Montreal, and I overheard a conversation on this site. Looks interesting in relation to songchild: CRITICAL WORLD :: Thinking Globalisation Through Music The things you over hear at a conference.

Critical World is a virtual research laboratory that explores the relationship between globalization and music. As a web-based experiment in project-oriented teaching and research, Critical World provides resources for critical engagement with the products of global culture and creates a space for debate about the role of globalization in our everyday lives.