Rogers blinks on iPhone pricing

Now I was not expecting it to be this easy. This is about on par with the rest of the world… on average. Rogers blinks on iPhone pricing

Rogers Wireless Communications Inc. is learning the hard way that the iPhone isn’t your average cellphone and that Apple fans aren’t your typical cellphone customers.

After receiving a deluge of calls and e-mails, and watching as more than 50,000 potential customers signed an online petition protesting against the company’s iPhone pricing policies, Rogers bowed to mounting pressure and slashed its data fees just two days before Apple Inc.’s coveted touch-screen cellphone arrives in Canada.

While poring over e-mails and transcripts from recorded customer calls, Rogers executives quickly learned that customers don’t see the iPhone so much as a traditional cellphone as they do a pocket-sized Internet portal, one that is sought after by tech-savvy users.

In order to recover some of the momentum it had hoped to carry to the launch of the summer’s hottest electronic device, Rogers came up with a new plan that more than triples the amount of data a customer can send and receive on an iPhone, making it cheaper to surf the Web and send text and e-mail messages….

Under the new plan, customers who purchase an iPhone and sign up for a three-year contract any time before the end of August will be eligible for a $30-a-month data plan giving them access to six gigabytes of data. Rogers previously had charged $100 for a 6-GB plan. The special rate is available not just to iPhone customers, but to any Rogers customer with a 3G smart phone, such as the BlackBerry Bold, which is expected to be released later this summer.

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