Digitally Mapping “sustainability” and “innovation” through Crafted Networks

Digitally Mapping “sustainability” and “innovation” through Crafted Networks | In Media Res

The video embedded here is that of  Rob Kalin, the founder of Etsy talking to the World Economic Forum about “a handmade marketplace” (gesturing at once to digital coding and offline craft as “handmade”), “local living economies”  about the making of an “innovator.”

In this video we see that Mr. Kalin raises various issues about economic concepts and value building through social networking. He uses terms such as ”Sense of Value,” “Sustainability,”  and “Innovation”.  These are terms also used in traditional as well as emerging theories of innovation as they relate to the developing world. Development models since the late 19th century have been faced with the discourse of innovation. Such a discourse of innovation has often meant a “diffusion” from Western worlds into so-called behind the curve “third-worlds”. 
However, in the way that Kalin talks about innovation – specifically marketing innovations through the digital interface  - we see that he is not talking about “innovating” the production of the goods being marketing. In fact he is suggesting that we recover handmade production processes

Read more of what Radhika has to say by clicking on the link above…