Virtual Worlds News: JP Morgan Bullish on Kids’ Worlds

[jason]

Originally published at Lemmingworks. You can comment here or there.

People ask me why I’m doing work in virtual worlds when there aren’t any virtual worlds out there for kids… Well, yes there are, and there will be more of them soon: Virtual Worlds News: JP Morgan Bullish on Kids’ Worlds

Yesterday JP Morgan released its “Nothing But Net: 2008 Internet Investment Guide.” It’s 312 pages long, but skip on down to page 70 for JP Morgan’s virtual worlds primer. The investment company doesn’t look at virtual worlds as a whole for investment, instead pointing to “two audiences, two differing growth curves” for children’s worlds and worlds aimed at adults. The company believes that worlds for adults have yet to see mainstream appeal, but that the market is in its infancy and 2008 will bring “rapid growth.” Regardless, the company is “bullish on sites for children” as they “present parents an opportunity to let their kids play online and interact in a closed environment that is perceived as safe, especially when sites are operated by companies with trusted brands.”